With the launch of Rolls-Royce’s new RR4 model, named “The Ghost,” debuting in Frankfurt, Germany, in September, the luxurious car brand has put together an online “dream machine” site to give everyone a chance to create and customize the Rolls that best suits their discriminating taste. Even though, the majority of the population will never be able to actually buy the new model, it’s still provides plenty of fun for those that dream of seeing one in their driveway.
The 200EX itself is an experimental car designed to carry over to the production RR4 model set to go on sale in North America in 2010 for an estimated price of $280,000 to $300,000 (which is still cheaper than the big Phantom’s $382,000 price tag), but the interactive website gives you some luxurious fun for absolutely no money.
As you tool around the site, you’ll see features that simply don’t exist on more affordable vehicles: folding picnic tables for your backseat passengers to enjoy a meal en route, a panoramic sunroof covering two-thirds of the roof, and rear-hinged coach doors that swing open 83 degrees for a movie-star exit. The “visualiser” feature allows you to create your customized Ghost, with palettes to change the exterior paint colors, interior leather trims, dashboard wood veneers, and an option to hide or show the satin silver front bonnet trim.
The 200EX micro-site also includes an “explore” option, which, once you click on the little blue blinking bubbles, highlights the car’s luxurious details: an elongated bonnet coated in a silver satin finish, a clock in the front dash faced with not just glass, but fancy green glass, and the iconic Rolls-Royce Spirit of Ecstasy hood ornament that even retracts into the hood for its own protection. via.













Thu, Jul 2, 2009
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