DUB Daily

The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate truck for guys that they unveiled at SEMA. Toyota teamed up with The B.A.D. Company as the primary builder,along with Microsoft Xbox, Kicker, Toyota Racing Development, INNO Advanced Car Racks and Cannondale for the build. The B.A.D. Company removed the B-Pillars and installed double gull-wing doors to increase space and create a “patio like” shelter for gamers. Adjustable theater style seating was created by removing the front seats and repositioning them to the outboard rear locations. This theater seating configuration intensifies gaming action by creating a communal experience, especially effective when playing Xbox’s new HALO ODST team oriented four-person video game. Large steps were created to allow easy ingress/egress and leg support for outboard chair gamers.Four interior monitors were placed on two swing arms to allow the vehicle to be easily converted from a video haven to a drivable truck. The swing arms were designed and contoured to provide each game seat optimum screen distance and angled to maximize the high definition experience. To increase storage capability an INNO Ridge Wide Cargo Box is attached to a roof mounted roll bar. Two Upright Lock Bike Racks mounted to truck base rack systems, each provided by INNO, are mated directly to the tonneau cover. The two Lock Bike Racks carry Cannondale RZ ONE Twenty and Cannondale Moto 4 high performance mountain bikes.

Exterior modifications also included three base colors of a custom metallic anthracite (pulled directly from the Xbox brand guide), drilled aluminum interior panels, color-matched protective floor coating, an acrylic hood with an engine view port, a 66-inch plasma monitor with a custom roll cage enclosure, tonneau cover with “Craze” paint technique, blacked out front grille, sponsor logo windshield sun shade, front and rear bumpers, smoked front head and rear tail lamp treatment, and Xbox graphics.

The Xbox gaming system in the Tacoma ATG is complemented by a two-channel custom Kicker audio system, providing the ultimate sound design to maximize the video game experience. The system generates a total of 2,150 watts of power from studio grade rack-mounted amps to minimize sound quality deterioration over extended use. Gamers will feel the action via the 1,500 watt 12-inch Kicker Solobaric L7-12 Subwoofer in a custom enclosure with vents at each corner directing air into the cab. Sound will rain down on gamers from eight Kicker QS65.2 6.5-inch mid-range speakers handling a combined 650 watts of power to complete the gaming experience.